What we ultimately see on Facebook is determined by forces we tend to overlook, just as Springsteen’s biggest hits are merely the conspicuous parts of a musical evolution that spans decades. However, as the iceberg meme above demonstrates, it’s probably more accurate to think of the web as an iceberg: There are the obvious parts that everyone knows about, and they rest on a hidden ecosystem of content and communication. By clicking and clicking, we’re slowly initiated into niche forums and crackpot theories, forgotten history and obscure artifacts. We often speak of internet “rabbit holes” - the long and winding paths an idle curiosity will start us on. All the way at the bottom of the iceberg is the condition of “Having an opinion about this meme,” which is, of course, impossible unless you’re well-acquainted with every last reference on it.
Even then, you’ve only dipped a toe in the water, and barely explored the Boss’ discography, let alone become obsessed with bootlegs and tracks off his early 1990s records.
At the exposed, superficial peak of the iceberg, you’re a dope who thinks “Born in the U.S.A.” is a patriotic anthem, but if you delve further, you realize the bitter irony of the song (it’s about a Vietnam veteran who finds there is no life waiting for him at home).
The various tiers mark out levels of fandom, and the lower you go, the more invested and knowledgeable a fan you are. Here we have what I hope is a somewhat accessible instance of the form: a Bruce Springsteen iceberg. Hall would extend this principle to culture itself, arguing that stuff like food, art, fashion, language and holidays make up just the visible 10 percent of what’s really going on in society, with the rest of the iceberg composed of the internalized beliefs, values and systems that shape our behavior.Īnd now, of course, meme creators have their own dazzlingly overcomplicated take on the enduring symbol of the iceberg. Later, the American anthropologist Edward T. Sigmund Freud used the analogy of an iceberg to elucidate the difference between the observable activity of our conscious mind and what happens in our deeper, larger, subconscious psychology. Unbeknownst to the crew, the ship’s hull was torn open by an underwater spur of ice. When the RMS Titanic struck the iceberg that caused it to sink, it happened below the surface of the ocean. The format maintained moderate popularity online through 2021.Famously, there is much more to an iceberg than what we see floating before our eyes. The post (shown below) gained over 21,200 upvotes in the /r/196 subreddit. The popularity of the format was further boosted by a viral meme about Oversimplified Logos posted by Redditor Rebooted- on February 19th, 2021. The format gained more prominence after in January 2021 the The Rock / Astolfo version became viral, with several viral reposts made on Twitter, Reddit and other platforms. Prior to January 2021, several notable versions of the meme were posted on Facebook and Twitter. On July 8th, 2020, iFunny user depresed_waifwu_2_2020 made the earliest found repost of the image (shown below, right). Prior to July 8th, 2020, an unknown user posted a version of the meme in which Dwayne "The Rock" Johnson turns into the femboy character Astolfo. On June 4th, 2020, Redditor Dingus-Doo posted the earliest found edit of the comic, a meme about One Angry Gamer "Traitors of America" List that gained over 2,800 upvotes in the /r/Gamingcirclejerk subreddit (shown below, left). In the following months, the image was widely circulated through reposts.
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